Smartlly

 MICRO AND MACRO ENVIRONMENT A business firm's environment can be characterized as the different external actors and forces that surround the company and have an impact on its operations and decisions. According to this definition, the environment has two main features: first, these actors and forces are external to the company, and second, they are basically uncontrollable. Little can be done by the company to alter them. Instead, it must learn to coexist with them. Micro Environment: The actors in the firm's immediate surroundings that have a direct impact on its operations and decisions are referred to as the micro environment. Among them are suppliers, a range of market intermediaries, and service providers like middlemen, transporters, warehouses, marketing and advertising research companies, business advisory firms, and financial institutions; rivals, clients, and members of the public. Although the firm's market is made up of its customers, suppliers and market inter...